To build, or not to build… that is the question.

As an entrepreneur, I have a lot of ideas. Some might be the next “great” thing and yet most, well they are probably just crap. And as an investor, I sit in a lot of meetings with early-stage companies who want to be convincing.

And yet, when it comes to informing the product roadmap or determining which half of the marketing budget is working, we are often at a loss. At least initially. And we are left making educated guesses.

And all of this while burning cash and time.

Of course, we’ve read the right books, and we have our Lean processes, but in practice, we have to decide quickly and iterate often. And getting a team to agree which version of the Minimum Viable Product (MVP) and which user/market inputs we start with can be a challenge. The same goes for our Business Model Canvas, as initial assumptions and iterations matter. A lot.

The real opportunity may just be in getting a group of unbiased users at scale. Yesterday.

So, to quote one of my old professors with crazy hair (mumbling over and over again), “what to do? … what to do? …” Continue reading “To build, or not to build… that is the question.”