In this article Dasha makes this statement;
Have you noticed that many young entrepreneurs make more efforts to attract investors than get users for their product? Don’t be like them. It sends the wrong message of you caring more about how much your startup makes than how you can help people to address their pain points.
I could not agree more. It really comes down to how clearly founders understand their customers and their pain. And their ‘soft’ or systemic thinking, which is needed to build a sustainable business. The author goes on to make a case for finding purpose, vision, and values for your startup.
She nailed it. Well worth the read.
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Read the full version from the author’s website.