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Head, Heart, and Hands

Head, Heart, and Hands. You’ve got all three, and so does everyone else.

Sometimes, without meaning too, we can focus too much of our time and energy on just one aspect of who we are, neglecting what it means to be human.

We are human beings. Not human doings.

From personal development to transformational leadership and even in business, we should never forget the whole person. We think. We feel. We do. Always.

I am learning a lot about the power of adding feeling to every aspect of my life. To slow down and feel before I rush in and do. Personally, I’ve never had too much trouble thinking or doing. It was feeling I often neglected. Or at least didn’t approach with intentionality.

Here are some examples of how this has changed my thinking:

Personal Development

When it comes to goal setting, I no longer write out the specifics of a goal but rather consider how it will make me feel and therefore what I really want. I “sense” the outcome.

In the past, I have considered the detail and specifics of what I wanted to accomplish and how I was going to achieve it. But now I paint as vivid a picture as I can by feeling what I might feel when I get there. Thus by imagining every aspect of my being, how I think and what my hands need to do, as well as my heart’s connection to what I want and how bad I want to feel it, my vision becomes a lot more clear and complete.

In practice, I find this exercise extremely powerful and it drives my vision much deeper into my being. I can often taste and smell it as if it were already here.

Transformational Leadership

Transformational leadership by definition is the approach that causes a change in individuals and social systems. The goal is to create valuable and positive change in an individual with the end goal of developing followers into leaders.

To do this, we must consider the whole person, not just the tasks assigned or the roles they fill. When we coach and mentor our team, for example, we meet them individually where they are in life and consider their personal beliefs and experiences, and then we find how to best align the mission and values of the group with the individuals that make up the group.

Starting with vulnerability ourselves, and not neglecting the need for safety and trust within the group we call our team to what is possible, and we lead from a place of being — not just doing. We would be hard-pressed to lead anyone if we weren’t able to first feel what they must feel with empathy.


Business is no different. We sell to and serve people, thus we get an amazing opportunity to treat our customers first as people. People buy what they need, but they choose who to by it from based on how they feel and connect personally. Either with the brand or the individuals, they meet as part of their buying journey.

Therefore, as marketers and salespeople, we should always ask ourselves these three questions:

  1. What do I want my customers to think when they think about my brand or offering?
  2. How do I want my customers to feel when it comes to interacting with my team, service, or product?
  3. What do I want them to do as a result of listening to this presentation or reading this article etc? – Think Call-to-Action.

This why empathy is so strong in sales. Not for the sake of selling something, but rather with the purpose of meeting people where they are and honestly solving a pain they have with a solution you offer. The way you’d want to be treated, as a feeling human being — with empathy for their pain. I’m convinced if more businesses operated this way, we’d all be a lot better off and we’d have the positive customer experience we all long for.

To be human is to think, feel, and do. How we show up in life is rooted in who we are and how well we feel. Let us remember to treat others as we want to be treated and to address the whole person in all we do in life, leadership, and business.

I’ll leave you with this quote:

We think too much and feel too little. More than machinery, we need humanity; more than cleverness, we need kindness and gentleness. Without these qualities, life will be violent and all will be lost.

Charles Chaplin

What do you think, how do you feel, and what are you going to do about it?


James Martin

I’m an innovative business strategist and leader who combines over two decades of experience providing technical consultation, human resource management, contract negotiations, new business development, and system integration management to lead start-up, turnaround and high-growth organizations through explosive market growth and unprecedented profitability.

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